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✦ Aura · Legal

Disclaimer

Last Updated: 26 April 2026

The information, recommendations, virtual try-on outputs, and other content provided through the Aura platform (the “Platform”), operated by Ink & Ivy Marketing Private Limited (CIN U73100HR2024PTC118970), are provided for general informational and personal styling purposes only. Please read this Disclaimer carefully.

1. AI-Generated Content

All styling, grooming, hair, beard, outfit, and try-on outputs displayed on the Platform are generated by artificial intelligence based on the inputs you provide. AI outputs:

  • May contain errors, inaccuracies, or visual artifacts.
  • May not reflect how a style, garment, or grooming choice will actually appear on you in real life.
  • Do not account for fabric, lighting, fit, body movement, hair texture variations, or other real-world factors.
  • Should not be relied upon as a substitute for professional advice from a stylist, hairdresser, barber, dermatologist, or any other qualified professional.

2. Not Professional Advice

Aura is not:

  • A medical, dermatological, or psychological service. Outputs are not medical advice and should not be used to diagnose or treat any condition.
  • A licensed professional stylist, hairstylist, or barber. Always consult a qualified professional before making significant changes (for example, coloring or chemically treating hair).
  • A guarantee of any specific real-world outcome — including, without limitation, social, romantic, professional, or aesthetic results.

3. Personal Responsibility

You are solely responsible for any decisions you make based on Aura’s outputs, including any cuts, treatments, purchases, or choices you act on. You assume all risk associated with applying any recommendation in real life.

4. Third-Party Content and Links

The Platform may display content from, or link to, third-party websites, brands, or services (including reward partners). Aura does not control, endorse, or assume responsibility for third-party content, products, or services. Your interactions with third parties are governed by their own terms and policies.

5. No Warranties

THE PLATFORM AND ALL OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, OR NON-INFRINGEMENT. SEE THE TERMS OF SERVICE FOR FULL DETAILS.

6. Limitation of Liability

To the maximum extent permitted by law, Aura, its affiliates, directors, employees, and partners are not liable for any direct, indirect, incidental, consequential, special, or punitive damages arising from your use of the Platform or reliance on any output. Full limitations are set out in our Terms of Service.

7. Changes

This Disclaimer may be updated from time to time. The current version, marked with the “Last Updated” date above, governs your use of the Platform.

8. Contact

Ink & Ivy Marketing Private Limited

CIN: U73100HR2024PTC118970

Gurugram, Haryana, India

Email: hello@theauralabs.ai

Phone: +91-7303300107