These Terms of Service (“Terms”) form a binding agreement between you (“you” or “User”) and Ink & Ivy Marketing Private Limited, a company incorporated in India with CIN U73100HR2024PTC118970 and registered office at Gurugram, Haryana, India (“Aura,” “we,” “us,” or “our”).
By accessing or using https://www.theauralabs.ai or any related service (the “Platform”), you agree to these Terms. If you do not agree, do not use the Platform.
1. Eligibility
You must be at least 18 years old and legally capable of entering into a binding contract under the laws of your jurisdiction to use the Platform. By creating an account, you represent and warrant that you meet these requirements.
2. Your Account
- You are responsible for the accuracy of the information you provide and for keeping your account credentials confidential.
- You are responsible for all activity that occurs under your account.
- Notify us immediately at hello@theauralabs.ai if you suspect unauthorized access.
- One person may not maintain multiple accounts to circumvent generation limits or any other restriction.
3. The Service
Aura is an AI-powered personal styling and grooming platform. Features include face-based recommendations, hair and beard suggestions, virtual try-on, wardrobe management, and look generation. Outputs are produced by third-party AI models and are intended as personal style suggestions only — they are not professional advice, medical advice, or a guarantee of any specific real-world outcome.
We may add, modify, suspend, or discontinue features at any time. Where a change materially reduces a paid feature, we will provide reasonable notice.
4. Subscription Plans, Billing, and Auto-Renewal
4.1 Plans
Aura is offered in three tiers — Basic, Pro, and Premium — with daily and monthly generation limits as described on our Pricing page. The Basic tier is offered at no cost. Pro and Premium tiers are paid subscriptions available on monthly and annual billing cycles.
4.2 Billing
By subscribing to a paid plan, you authorize us (and our payment processor) to charge the applicable subscription fee, plus any applicable taxes, to your selected payment method. All fees are payable in advance and are stated on the Pricing page.
4.3 Auto-Renewal
Paid subscriptions automatically renew at the end of each billing cycle (monthly or annual, as selected) at the then-current price for the same plan, unless you cancel before the renewal date. By subscribing, you authorize recurring charges until you cancel.
You can cancel auto-renewal at any time from your account settings (Profile → Manage Subscription) or by emailing hello@theauralabs.ai. Cancellation takes effect at the end of the current billing cycle; you retain access to paid features until that date.
4.4 Price Changes
We may change subscription prices. We will notify you at least 30 days before any price change takes effect, and the new price will apply from your next renewal. You may cancel before the change takes effect to avoid being charged the new price.
4.5 Taxes
All fees are exclusive of applicable taxes unless stated otherwise. You are responsible for any taxes, duties, or government levies applicable to your subscription.
5. Refunds
All subscription fees are final and non-refundable. Please review our Refund & Cancellation Policy for full details, including the limited circumstances in which we may, at our discretion, consider a refund.
5.1 Express consent to immediate performance (EU / UK users)
If you are a consumer resident in the European Economic Area or the United Kingdom, you have a statutory right of withdrawal within 14 days of entering into a distance contract for digital services. By starting your subscription and beginning to use Aura’s AI generation features within the 14-day period, you expressly request immediate performance of the service and expressly acknowledge that you will lose your right of withdrawal once the service has been fully performed. Each AI generation constitutes performance of the service. You may decline this request at checkout, in which case the service will not begin until the 14-day period expires.
6. Your Content and License to Us
“User Content” means any photo, image, text, or other material you upload to the Platform.
- You retain ownership of your User Content.
- You grant Aura a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, modify, create derivative works from, and process your User Content solely for the purpose of operating the Platform and providing the services you request (including transmitting it to AI service providers to generate outputs). This license ends when you delete the User Content or your account, except for backup retention as described in our Privacy Policy.
- You will not use the Platform to upload content that (a) is not yours or that you do not have the right to upload, (b) depicts a person other than yourself without their consent, (c) depicts a minor, (d) is unlawful, infringing, defamatory, obscene, harassing, or violates anyone’s privacy or rights.
- We may, but are not obligated to, remove any User Content that we believe violates these Terms.
7. AI-Generated Outputs
- AI-generated outputs are produced based on your inputs and the underlying AI models. Outputs may be inaccurate, inconsistent, or unsuitable for your specific situation.
- You are responsible for your own decisions based on Aura’s outputs. Aura does not guarantee any specific look, appearance, fit, or real-world result.
- Subject to your compliance with these Terms, you may use AI-generated outputs for your personal, non-commercial purposes. Commercial use of AI-generated outputs is not permitted without our prior written consent.
- AI-generated outputs may be similar to outputs generated for other users; we make no claim of uniqueness.
8. XP and Rewards Program
Aura offers a loyalty program in which users earn experience points (“XP”) for certain activities. XP can be redeemed for discounts, vouchers, or offers from participating partner brands.
- XP has no cash value, is not legal tender, is not a stored-value instrument, and is not redeemable for cash.
- XP cannot be sold, transferred, gifted, or combined across accounts.
- XP balances and partner availability may change. We may modify, suspend, or terminate the rewards program at any time with reasonable notice.
- Partner offers are provided by third parties and are subject to those third parties’ terms.
- Unused XP expires upon account closure.
9. Acceptable Use
You agree not to:
- Reverse-engineer, decompile, scrape, or attempt to extract source code or models.
- Use the Platform to build a competing service or to train any machine learning model.
- Upload malware, attempt unauthorized access, or interfere with the Platform’s operation.
- Use automated tools (bots, crawlers) to interact with the Platform except as expressly permitted.
- Misrepresent your identity, impersonate others, or upload another person’s photo without their consent.
- Use the Platform for any unlawful purpose or in violation of any applicable law.
We may suspend or terminate your account for violations.
10. Intellectual Property
The Platform, including its software, design, branding, text, graphics, and the underlying technology, is owned by Aura and its licensors and is protected by intellectual property laws. Except for the limited rights granted to you in these Terms, no rights are transferred to you.
11. Third-Party Services
The Platform may contain links to or integrations with third-party services (including AI model providers, payment processors, and reward partners). Your use of those services is subject to their own terms and privacy policies. Aura is not responsible for third-party services.
12. Suspension and Termination
We may suspend or terminate your access to the Platform at any time, with or without notice, if (a) you breach these Terms, (b) we are required to do so by law, (c) your use poses a security or operational risk, or (d) we discontinue the service.
You may terminate your account at any time by deleting it from account settings or by writing to hello@theauralabs.ai. Termination does not entitle you to a refund of any subscription fees already paid.
13. Disclaimers
THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, AURA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY OF AI-GENERATED OUTPUTS.
WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT OUTPUTS WILL MEET YOUR EXPECTATIONS.
Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law (for example, mandatory consumer protections in your jurisdiction).
14. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, AURA AND ITS DIRECTORS, OFFICERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE PLATFORM.
OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE PLATFORM WILL NOT EXCEED THE GREATER OF (a) THE AMOUNT YOU PAID TO AURA IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (b) INR 1,000.
15. Indemnification
You agree to indemnify, defend, and hold harmless Aura and its affiliates from any claim, loss, liability, or expense (including reasonable legal fees) arising from (a) your User Content, (b) your breach of these Terms, (c) your violation of any law or third-party right, or (d) your misuse of the Platform.
16. Governing Law and Dispute Resolution
These Terms are governed by the laws of India, without regard to conflict-of-laws principles.
The parties will attempt to resolve any dispute through good-faith negotiation. If unresolved within 30 days, the dispute will be referred to arbitration seated in Gurugram, Haryana, India, conducted by a sole arbitrator mutually appointed by the parties, in accordance with the Arbitration and Conciliation Act, 1996. The language of arbitration will be English. The arbitral award will be final and binding.
Subject to the arbitration clause above, the courts at Gurugram, Haryana, India will have exclusive jurisdiction.
If you are a consumer resident in the EU/UK, nothing in this clause affects mandatory rights you may have to bring proceedings in the courts of your country of residence.
17. Changes to these Terms
We may update these Terms from time to time. Material changes will be notified by email or through the Platform at least 15 days before they take effect. Your continued use after the effective date constitutes acceptance.
18. Miscellaneous
- Entire agreement: these Terms, together with the Privacy Policy and Refund Policy, are the entire agreement between you and Aura.
- Severability: if any provision is held unenforceable, the remaining provisions remain in effect.
- No waiver: our failure to enforce a provision is not a waiver of our right to enforce it later.
- Assignment: you may not assign these Terms without our consent. We may assign them in connection with a merger, acquisition, or sale of assets.
- Notices to us: hello@theauralabs.ai.
19. Contact
Ink & Ivy Marketing Private Limited
CIN: U73100HR2024PTC118970
Gurugram, Haryana, India
Email: hello@theauralabs.ai
Phone: +91-7303300107